For months we’ve hinted- ever so subtly – that something BIG was on the horizon. Well, the wait is over, and today, we’re pleased to finally make that BIG announcement: uTest Labs has launched a new mobile app analytics tool called Applause.
I know that’s a lot to take in all at once, so let’s break it down piece by piece. First up, Applause.
Applause is a new type of app analytics tool – one that analyzes more than 50 million reviews & ratings across 1 million iOS and Android apps – enabling companies to monitor and measure mobile app quality and user satisfaction.
Applause provides an intuitive 0-100 Applause Score, which synthesizes user satisfaction, app quality and the overall amount of applause that users give an app. This enables brands to measure and improve their app experience, compared with competitors’ apps. It also grades each app across ten Applause Attributes, which enables companies to measure how their app stacks up from version to version, and against the competition.
Essentially, Applause fills a massive blind spot for companies in more accurately measuring their mobile app efforts. Until now, companies simply knew how many stars an app had in the respective app stores or counted downloads. Now, with Applause, brands can quickly and easily see results of deep data analysis and make informed decisions about where to best direct resources to provide the best customer experience possible.
Companies can utilize Applause to look shallow & wide – to compare how their app is performing among all apps in their category (social media, gaming, retail, etc.) or deep & narrow – to see how a particular app is performing across a series of deep, data-driven attributes over time and versions.
More information can be found on the shiny new Applause website. Go check it out.
And now for the second part of today’s new: The formation of uTest Labs.
uTest Labs is our recently formed research & development group. Its charter is to develop solutions to forward-looking problems or challenges that the market hasn’t clearly articulated yet. The overarching goal is to advance the cause of developing and testing web or mobile applications that simply delight users.
Co-located in our Massachusetts headquarters and Seattle offices, uTest Labs is led by some of the company’s top technologists and marketers, who have been given the resources, breathing room and directive to take big leaps and tackle big issues.
This “labs” approach played a major role in the earlier launches of AppGrader and uTest Extensions – and we intend to launch more big things from this group in the future.
Anyway, sorry for the wait. There’s much more to come, so stay tuned.
Until then, happy testing.